In today's competitive environment, simply meeting industry standards, however stringent, is not enough. Our aim is to exceed them. That's why when it comes to comfort, efficiency and durability, Mitsubishi Electric offers you a distinctive advantage. We call it MEQ - Mitsubishi Electric Quality. And it's a new benchmark that results in leading edge products, such as air conditioners that consume minimal power and protect your investment with a long operational lifespan. You can also enjoy superb reliability, as they're built to endure the punishment of extreme weather conditions year in and year out.